Loop's packaging rethinks single-use containers and jam-packs them with new features along with a premium look and feel. It's a reinvention of the milkman (milk person, perhaps?) and borrows from a that model of reusability and reapplies the modern technology of online shopping. Glass, metal, and engineered plastics are celebrated in this system for and are cleanable and loopable 100 times or more. Say good-bye to single-use plastic packaging and hello to the next generation of durable goods.
I lead the team that guided brand partners on how to incorporate best practices of durable packaging into their new designs. I also oversaw the design and labeling of our own line of private label goods.